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ジーナ・アバティエロ
アートディレクター
Brand identity for an artisan jewelry maker in Long Island’s North Fork.
I drew inspiration for this branding project from the maker’s use of hand-collected shells and the natural textures of the coastline. My goal was to create a visual identity that feels handmade, heartfelt, and rooted in coastal charm.
Role: Art Director + Designer Agency: Freelance Project Type: Visual identity, packaging design, print
Primary logo designed to be clean and scalable while evoking wave and shell forms.
Color Palette
Soft, natural tones inspired by seashells, driftwood, and seafoam. All selected to pair well with neutral sand backgrounds and kraft packaging.
Shell White
#F9F7F2
Seafoam
#A9C3B0
Driftwood
#BF9169
Soft Sky Blue
#D5E5F2
Print and packaging collateral for art fairs and markets
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