Hi, I’m Gina, an Art Director and concept-driven creative who builds brands through culture, social, content, and integrated storytelling.

I love starting with the big idea, finding the human truth or cultural insight behind it, and figuring out how it can grow across different touchpoints. That might mean a social-first campaign, video, experiential idea, influencer activation, visual system, or a larger integrated brand moment.
 

I bring a 360 mindset to the work, thinking about how one strong idea can scale into a connected campaign or content ecosystem while still feeling native to each platform. I’m also hands-on, so I’m just as comfortable concepting and pitching as I am designing, editing short-form video, shooting photography, building presentations, or helping turn an idea into a repeatable creative system.
 

My experience spans tech, gaming, entertainment, B2B, consumer, finance, and lifestyle, with work for brands including Microsoft, Xbox, Netflix, American Express, Amazon, and Bethesda.
 

I’m endlessly curious about people, fandoms, pop culture, emerging technology, music, and the little things that make audiences care. Outside of advertising, I create experimental photography and mixed-media work, with select pieces exhibited in independent art shows.
 

And if you ever want to talk about music or David Bowie, I’m always down for that. :)
 

Feel free to reach out anytime.