ジーナ・アバティエロ
アートディレクター
Teaching Through TikTok
With TikTok now Gen Z’s go-to search engine, Microsoft Education needed more than a presence; it needed a voice that felt trusted, timely, and genuinely helpful.
The ask: build and maintain a channel that resonates with teachers, students, and parents alike while staying culturally relevant.
The results
A thriving community and one of Microsoft’s top-performing social channels.
Role: Art Director + Designer, Copywriter: Cailyn Wesstrom, Senior Art Director: Emma Trinhari, Agency: Ayzenberg Group, Project Type: Social
As an Art Director on the account, from concept to production, I help craft a TikTok presence that spans, rooted in lighthearted trends, classroom truths, and meaningful moments that meet our audience exactly where they are. From STEM encouragement to scam awareness to back-to-school feels.
