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Tide & Trinkets
Brand identity for an artisan jewelry maker in Long Island’s North Fork
Inspired by the maker’s use of hand-collected shells and coastal textures, I created a visual identity that feels handmade, heartfelt, and tied to the shoreline. The brand system carried through packaging, print, and collateral, designed to reflect the intimacy and charm of jewelry rooted in the natural world.​
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Role: Art Director + Designer Agency: Freelance Project Type: Visual identity, packaging design, print
Primary logo designed to be clean and scalable while evoking wave and shell forms.
Color Palette
Soft, natural tones inspired by seashells, driftwood, and seafoam. All selected to pair well with neutral sand backgrounds and kraft packaging.
Shell White
#F9F7F2
Seafoam
#A9C3B0
Driftwood
#BF9169
Soft Sky Blue
#D5E5F2
Print and packaging collateral for art fairs and markets
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